why your small business needs social media

Why your Small Business needs a Social Media presence


If you are an established small business, you would have already tapped into the potential benefits of being online. Think about it. Your website is available online 24/7 through Google and other search engines. Now imagine how much you could increase your brand awareness by reaching out directly to millions of people in your country and around the world. As the world is adopting technologies and online solutions at an alarming rate, your small business needs a social media presence!


According to Backlinko.com stats, social media growth in 2019-2020 for Africa alone is +13.92%. The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. Your business can potentially reach 3.81 billion people worldwide using social media. And whilst we know the average person has 8.6 social media accounts, it’s up to you to identify the most suitable social media platform where you can find your target audience.


Not only can your SME use your social media presence to increase brand awareness. You can use these platforms to maintain brand reputation or build and manage an engaged community. Hootsuite reports 61% of businesses utilised social media to increase conversions and 50% to gain customer or market insights.


Think of your approach as a vital part of your sales and marketing funnel. The more people you can reach through digital efforts, the wider the top of your funnel (awareness). The purpose of your business and the content you display online is to drive the audience through your funnel, which will increase your conversion ratios, customers, revenue, and create brand loyalty.


If you have ever followed Tony Hughes, you will see how his sales methodologies for B2B make use of “leveraging social platforms and technology to transform the process of building networks with intelligent engagement to set the right agenda on insight and value.” For example, using your social media channel as part of both marketing and sales strategies, particularly with your sales team. When a sales rep calls a person, within a few minutes, they should connect with that prospect on a social media platform (such as LinkedIn), and send an email to schedule their first appointment.


Social media can be used in many ways by a small business. It is a cost-effective way of personalising your approach and engaging with a more targeted audience.


For our top three considerations when setting up social media for your small business, click here.


If you don’t have time to establish a social media presence, and manage your online communities, get in touch with Adclick Africa. Our team of experts can help you optimise your SME digital marketing strategies and take your campaigns to the next level.