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What is WiFi Advertising?

Is your organization seeking alternative ways of creating brand awareness and getting your message across to the mass market? Or, how about adopting a new, more cost-effective way of communicating to a targeted audience? Have you tried Wifi advertising?

 

Let’s explore the world of Wifi advertising

Wifi Advertising is defined as “Communicating a message or content directly to potential customers or users near the point of emission.”

 

How Wifi Advertising works

We live in a world where everyone is connected. Whether it be via email, device or social networking. If anyone is operating a device with WiFi functionalities (laptop, mobile phone, notebooks), your ad will be activated. As part of the sign in process, they opt-in to receive future marketing. This data is all collected and stored, so when the consumer connects to any one of over 2500 hotspots, they don’t need to sign up, they simply accept the T&Cs and gain access to the web.

Leveraging free WiFi networks in certain locations gives you the capability to display your ad at a cheaper rate. You can run campaigns such as in browser advertising, pre-surf advertising, surveys, coupons and give away campaigns, SMS push notifications and database building campaigns.

 

Types of campaigns you can leverage

WiFi advertising allows you to capture your consumers information during Wi-Fi registration and enable location-based marketing via email, banners, video adverts and SMS channels. Malls, brands and retailers can trigger personalised brand messages or offers based on location, demographics, in-mall behaviour and individual customer preferences to retarget and reward the right shopper in real time.

WiFi advertising transforms free Wi-Fi into a comprehensive marketing platform, feeding into a mall, brand or retailer’s CRM or customer loyalty database. For example, a consumer enters a mall and can be served with your shops’ latest special offers or a discount voucher.

 

Advertise across 2500 locations

Adclick Africa has the ability to run digital campaigns using free WiFi network partners in locations such as:

  • Hospitals
  • Universities
  • Colleges
  • Schools
  • Stadiums (eg the FNB stadium)
  • Casinos
  • Hotels
  • Restaurants
  • Pubs/ Bars/ Taverns
  • Selected shopping malls
  • Spaza shops and the like.

When running a strategic and targeted campaign using WiFi advertising, you can easily achieve results of over 42 million impressions per month with an average conversion rate of 3%.

 

Here are a few other advantages you can enjoy when using a WiFi advertising platform:

  • You can gather customer contact details to grow your database and extend your reach
  • Increase customer engagement through special offers or discounts
  • Target your campaigns according to the type of audience (ie Run a student campaign at the campuses and universities)
  • Or even earn an income charging your vendors to advertise across your own WiFi network

Contact Adclick Africa to help formulate a succinct and effective WiFi advertising campaign for your organization.

 

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