Social Media Platforms to Boost your eCommerce Sales Adclick Africa

Social Media Platforms to Boost your eCommerce Sales

eCommerce via shoppable posts is a trend on the rise for 2021 as we see mobile devices playing the predominant driver of traffic to websites. Most organisations have the infrastructure in place to facilitate online sales, however, the full sales funnel and customer journeys are often overlooked.

By implementing shoppable posts as a part of your social media strategy, you are widening your reach and boost your sales by shortening your inspiration-to-sale cycle online.

Here are more insights into shoppable posts and the reasons your company should invest in them.

What are shoppable posts?

Shoppable posts are any type of visual content where your consumers can purchase products directly from the platform. It allows all-size businesses to give consumers the ability to purchase online directly through their social media channel of choice.

Current predictions “show the number of online buyers growing to 2.14 billion by 2021. That’s 25% of the world’s population”. No matter how you slice and dice that number up, you want to capture a percentage of that market and convert it to sales.

According to ModernRetail, WhatsApp and Instagram are the most popular selling platforms in South Africa. That doesn’t discount Facebook and YouTube instituting the shop functionality across their channels. Google also jumped on board with the ability to view shoppable search results all in one place. Google believes that this tweak will allow you to “easily browse lots of different stores and brands at once”, rather than sift through irrelevant images and results on Search or Google Images.

Is your business taking advantage of these platforms and increasing your reach?


Here are the types of shoppable types of content available:

  • Images
  • Videos
  • Articles
  • Magazines or catalogues
  • Social Media

It doesn’t matter which social media platform you select, ensure your content is engaging, authentic and speaks to YOUR customer.

You can even take it a step further by growing your network and followers using micro-influencers to promote your brand and products. For organisations of all sizes, micro-influencers are a great asset to your digital marketing strategy as they generally have followers who are actively engaged in their content.


Why shoppable posts

Consumers are online and they have access to everything at their fingertips. This creates the behaviour of instant gratification. They don’t want to be redirected off social sites to make a purchase.

Shoppable posts allow you to close the gap and address the disconnect between your store and the consumer. By shortening your sales cycle, you can increase sales.

If your audience is a younger one, try branching out and testing the shoppable functionality on TikTok. cites “Alternative e-commerce platforms like TikTok will allow brands to engage consumers who are already migrating or planning to migrate from older platforms that do not meet their expectations like new platforms do.”

Software Advice’s recent survey shows that around 25% of traditional retailers have shifted to online selling. reports “in 2020, 2% of all purchases in South Africa were made online. This is the second-highest share of e-commerce retail among the five African countries taken into account.”

Don’t miss out on a sale by not having your product available and searchable across all your digital channels.

For more digital marketing trends, download our Digital Marketing Trends 2021 Guide.