SEO Checklist for Better Business in 2022
Every year we start with checklists and trends. You can search for many local SEO strategies and checklists, international ones or even e-Commerce SEO tips. Our biggest tip for medium to large organisations for SEO in 2022 is to get back to basics.
Here is Adclick Africa’s SEO Checklist for better business in 2022.
Double-check your setup
By now you should have set up your Google Search Console (GSC) and Google Analytics, installed and configured your SEO plugin, generated and submitted your sitemap and ensured that your website is indexed? If you haven’t done it, double-check your setup to ensure you have these basics in place or take advantage of our Free SEO audit offer here.
Technical SEO points to check
It’s standard these days for most organisations to have an HTTPS site that is secure. Go back and check that you have no broken links across your site, that your orphan pages are identified and corrected, reduce the number of redirects and no duplicate sites are showing. Check your user’s experience on your mobile site and more importantly, take a closer look at your loading speeds.
On-page SEO content
Health audits help to understand the overall health and performance of your website. Key to this is your on-page SEO (internal) and referring domains (external). A website health audit will provide an overview of your backlinks and detailed information about your website pages. While Google may not always reveal its algorithmic secrets, Adclick Africa’s Free SEO Audit also includes a Website Health Audit and two additional SEO reports.
Keyword research – don’t get too technical
Start with refining the basics. Using the tools available identify the keywords you should rank for pertaining to your offering. If you aren’t ranking for the right terms, your website traffic won’t convert at the rate that it could.
Conduct competitor research into the keywords they are ranking for. Adjust your keywords based on the search volume and ease to rank.
The days of keyword stuffing are over. Google is removing fluff from title tags. Critically review your blogs and content on your web pages, make sure your copy gets straight to the point and avoid over-explaining yourself just to hit your word counts for every article.
Slow internet and loading speed will impact SEO performance in South Africa
Slow internet speeds will affect your SEO if the general public is accessing the network through slow connections. The first point of call is to check your hosting provider and where your domain is sitting.
“Different devices, network connections, geography, and other factors may contribute to how a page loads and is experienced by a particular user. While some users, in certain conditions, can observe a good experience, this may not be indicative of other users’ experience.” Google
When it comes to loading speeds, there will always be factors that are out of your control, especially for countries like South Africa, and others with similar telecommunication challenges. If you only have local traffic, use a local hosting provider to avoid latency or delays.
According to John Mueller, the Senior Webmaster Trends Analyst at Google, it’s best practice to try to get your website to load in less than 2-3 seconds on desktop and even faster on mobile. A slow-loading website impacts your Google rankings and you will find you get a higher bounce rate and far lower website conversions than what your organisation is aiming for.
Assess the points you can control when reviewing your loading speeds:
- Compress videos and imagery
- Try to keep consistency in terms of page layouts
- Location and setup of hosting provider
- Clean and compress your code
- Activate browser caching
- Implement a Content Delivery System for global organisations
Optimise your website according to Google’s Core Web Vitals
According to Google, “Core Web Vitals is a specific set of metrics site owners should focus on when optimizing for user experience.” They have developed a set of measurables you can use to ensure you are delivering a better all round user experience on the web.
These core web vitals can be measured using Google tools like:
- Search Console;
- PageSpeed Insights, and;
However, this is still quite technical even for the most tech-savvy individual and professional guidance and assistance is recommended.
For best results work with Google Certified Partners
While there are multiple tools you can use to truly measure, gauge and optimize your website. Save yourself time by contacting our experts at Adclick Africa. We are Google certified partners who can effectively audit your sites, assess the core web vitals and implement the SEO changes you need to ensure organic digital performance and growth in 2022.