Adclick Africa’s POPIA Guide 2021 will help businesses explore direct marketing in-line with the legal requirements of the act. In South Africa we have The Protection of Personal Information Act (POPIA) of 2013. It is widely considered as the equivalent of the General Data Protection Regulation (GDPR) currently governing Europe.
Our guide will help you understand the urgency of complying with POPIA and will guide the audit process of your business operations in relation to digital marketing and online communication.
Adclick Africa strives to help businesses implement and send compliant, effective marketing communication. From Email Marketing to Paid Media, we assist all our clients in collecting and processing data correctly to ensure they meet the compliance requirements of POPIA when working with us.
Businesses should act now! As we enter 2021 there is not much time left to comply, the implementation deadline is 1 July 2021. You must ensure your business has taken the necessary steps to protect personal information it collects. Remember, POPIA will affect how you communicate with both current and potential customers going forward.