Why you need a Digital Agency Adclick Africa

Why you need a digital marketing agency in 2021

  Companies worldwide have either cut their marketing budgets or shifted their traditional advertising spends toward a digital approach. Forbes.com cites “The last six months alone have produced more digital transformation than the last decade”. This all sounds great in theory, but the question to ask is whether you...

What is Programmatic?

What is Programmatic Advertising?

Programmatic advertising “is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps.” It manages the entire automated bidding process and ad placement between an agency Demand Side Platform (DSP) and a publisher's Supply Side Platform (SSP)...

Paid Media Advertising Options

Paid Media Advertising Options

  Digital marketing is transforming at a rapid pace. There are so many paid media advertising options that you could easily waste your budget trying to test multiple channels and ad formats that potentially won’t give your company the return it is looking for. Here is a...