Our Blog
Adclick Africa is one of South Africa’s fastest growing marketing agencies offering best in class digital solutions that drive revenue growth for brands.
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4th Oct 2021How to Measure Influencer Marketing
Influencer marketing is defined as “a form of social media marketing involving endorsements...
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30th Aug 2021What is the PAIA Act?
The Promotion of Access to Information Act 2 of 2000 (commonly known as PAIA Act) is South Af...
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28th Jul 2021How to Use Digital-Out-Of-Home Effectively
In our previous article, What is Digital-Out-Of-Home (DOOH)? we cover what DOOH is and the benefit...
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18th Jun 2021What is WiFi Advertising?
Is your organization seeking alternative ways of creating brand awareness and getting your message a...
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31st May 20215 Reasons to shift from traditional to digital marketing
We thought we were amidst a technology revolution before the pandemic hit. The world was already shi...
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3rd May 2021Why you need a digital marketing agency in 2021
Companies worldwide have either cut their marketing budgets or shifted their traditional adve...
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30th Apr 2021Social Media Platforms to Boost your eCommerce Sales
eCommerce via shoppable posts is a trend on the rise for 2021 as we see mobile devices playin...
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16th Apr 2021
What is Digital Out Of Home (DOOH) Advertising?
We all know the traditional Out-Of-Home as a form of outdoor advertising such as billboards a...
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13th Apr 2021What is Programmatic Advertising?
Programmatic advertising “is a system that automates the processes and transactions involved with...
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30th Mar 2021Paid Media Advertising Options
Digital marketing is transforming at a rapid pace. There are so many paid media advertising o...
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26th Mar 2021What’s the difference between Display and Programmatic Advertising?
As a consumer, you may not immediately recognise whether the advert you are being served is t...
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24th Mar 2021The difference between CRO and CTR
When mapping out your website, landing pages and digital paid campaigns we tend to use a lot ...
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18th Mar 2021POPIA counterparts in the Global Economy
The questions around data protection, data privacy and POPIA compliance are flying in. Partic...
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23rd Feb 20215 Video Marketing Tips
According to YouTube, we have seen up to a 600% increase in online video viewing through the pandem...
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16th Feb 2021Is it Time to Update your Website?
According to statistics, “As of January 2, 2021, there were 4,783,503,852 (4.7+ billion) internet ...
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11th Feb 2021Get Ready for the Digital Revolution post-COVID
The global pandemic has had a significant impact on organisations throughout South Africa. 2021 Mark...
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10th Feb 2021Facebook and WhatsApp Update for your business
There has been a stir in the media around the terms and conditions update between Facebook and Whats...
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14th Jan 2021How to Make your Potential Customers Come to YOU!
A common challenge within most companies is time. You are busy servicing customers, bringing ...
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12th Jan 20213 Types of SEO Reports your Business Needs
With many businesses using online solutions and adopting technologies rapidly through the pan...
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11th Jan 20213 Considerations when Selecting a Social Media Channel for your SME
In a digitized world, social media is one of the more powerful tools you can use to create br...
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7th Jan 2021What is an SEO audit and why your business needs one
Search Engine Optimization (SEO) is a method used to get your business website found and rank...
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7th Jan 2021
Why your Small Business needs a Social Media presence
If you are an established small business, you would have already tapped into the potential be...
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4th Dec 2020What You Need to Know About POPIA
We have been hearing and speaking about the Protection of Personal Information Act, 4 of 2013 (POPIA...
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26th Aug 2020Online Reviews Support Small Businesses
If you’re anything like us, you have a passion for small businesses and promoting customer online ...
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Adclick Africa sponsors FEDHASA Golf Day
Adclick Africa, South Africa’s leading performance marketing agency for the hospitality indust...
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15th Feb 2018Direct Booking Solution for Hotels
Adclick Africa, South Africa’s leading performance-driven digital agency, is pleased to announ...
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3rd Oct 2017Hotel Marketing redefined with Direct Bookings
Adclick Africa, a specialist hotel marketing digital agency in South Africa, hosted a groundbreaking...
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3rd Oct 2017Direct Booking Indaba 2017
Direct Booking Africa, powered by Guerilla Marketing (now part of Adclick Africa), is pleased to an...
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Tourism Marketing Indaba 2017 – Tactics for engaging the modern traveller
Adclick Africa (previously Guerilla Marketing) is a digital marketing agency for the travel and tour...
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15th May 2017Direct Bookings: How to use social media to influence direct bookings
Adclick Africa and Direct Booking Africa are dedicated to providing performance marketing solutions ...
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11th May 2017Guerilla Marketing showcases performance-based marketing solutions at WTM Africa
The World Travel Market Africa 2017, hosted by Guerilla Marketing and held at the Cape Town Internat...
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14th Mar 2017Adclick Africa launches its full-service digital agency
Adclick Africa (previously Guerrilla Marketing) is pleased to announce the launch of its full-servic...
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3rd Mar 2017Online review management: The secret sauce of successful hotel marketing
Online review management of guests is an integral part of any successful hotel marketing strategy. T...
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18th Jan 2017The rise and rise of Adclick Africa
The Rise of Adclick Africa, one of the leading data-driven digital media and marketing companies in ...
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8th Dec 2016Adclick Africa Predicts Digital Marketing Trends in 2017
Adclick Africa presents its insights into Digital Marketing Trends in 2017, highlighting six key eme...
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5th Oct 2016Online Marketing for Small Businesses in South Africa
Online marketing for small businesses is fast becoming an essential service. People are now shopping...
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30th Sep 2016Performance Marketing with Adclick Africa
Performance marketing with Adclick Africa is an obsession with results. We believe that advertising ...
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14th Sep 2016Ad Formats Affect Campaign Results
It is important to remember that ad formats affect campaign results, and that not all ad formats are...
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6th Sep 2016
Small Business Expo 2016: Engage with Entrepreneurs
Adclick Africa is proud to announce that it will be taking part at the Small Business Expo 2016 to b...
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Leaderex 2016: SME Marketing Services on Display
Adclick Africa, the leading provider of digital advertising solutions to brands seeking relevant aud...
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14th Jul 2016Adclick Africa enhances viewability of standard banners
Adclick Africa, the leading diversified media group that connects brands and agencies to premium aud...
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27th Jun 2016Six reasons why brands and agencies choose to advertise with Adclick Africa
Adclick Africa is a provider of performance-based digital advertising solutions to brands and agenci...
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3rd Jun 2016Adclick Mobile DSP: Unpacking Africa’s First Mobile DSP
Adclick Mobile DSP is Africa’s first homegrown mobile DSP platform that offers self-serve or ...
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15th Apr 2016Adclick Africa is growing
Back row from left: Lyle Sauls and George Losaba; Front row from left: Sylvia Bosega, Didimalo Molef...
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25th Feb 2016South African commuters: A gold mine for low income marketing
Brands targeting the mass market in South Africa, and clearly in most countries in Africa, can now r...
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9th Feb 2016Unpacking the future of digital advertising
Digital advertising is on an unstoppable ascendancy in Africa, thanks to the proliferation of afford...
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28th Nov 2014Native advertising takes off in SA
Over the past six months native ads have become an increasingly large part of the digital advertisin...
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21st Oct 2013in-Read video is now available in Africa
AdClick Africa offers in-Read formats as part of their package to advertisers and publishers. This f...
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6th Sep 2013SME South Africa online
SME (Small Medium Enterprises) South Africa is an online SME news site. The portal is dedicated sole...
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5th Sep 2013
Defining a DSP
With so many terms floating around the world of internet advertising it is vital for industry partic...