Our Blog
Adclick Africa is one of South Africa’s fastest growing marketing agencies offering best in class digital solutions that drive revenue growth for brands.
-
6th Dec 20226 Email Marketing Trends for 2023
With a Cookieless future nearly upon us, email marketing trends for 2023 become more importan...
-
26th Oct 2022How to Optimise Your Business Website for Performance
Websites are no longer a nice-to-have and have become essential for any business looking to grow. A ...
-
27th Sep 2022Digital Out-of-Home Formats to Help Boost Performance Marketing
With 11.9 million average monthly mall shoppers in South Africa, Digital Out-of-Home (DOOH) advertis...
-
31st Aug 2022How To Use WiFi Advertising To Grow Revenue
What is WiFi Advertising? WiFi Advertising involves communicating a marketing message or advertising...
-
20th Jul 2022Data-Free Apps Deliver Mass-Market Engagement
Since 2016 South Africans have been vocal about the high cost of digital communication. This resulte...
-
10th Jun 20226 Mobile Marketing Tips to Drive Sales
According to Statistica, over 25 million mobile phone users in South Africa account for over a third...
-
26th May 2022The Link Between Data Analytics and Digital Marketing
In our latest digital trends guide 2022, we highlight the many digital channels that consumers have ...
-
6th Apr 2022The A to Z of Video Marketing for Business
Video marketing is when we use video content to present a brand, product or service. All businesses ...
-
31st Mar 20225 Digital Marketing Predictions for 2022
What does 2022 hold in store for agile marketers? “While we are starting to see the light at the e...
-
30th Mar 2022How to Create a Seamless Online Customer Journey
Did you know 80% of customers consider their experience with a company to be just as important as it...
-
24th Feb 2022The Relationship Between SEO and Social Media
Looking at the stats, there are over 4.95 billion internet users, Google processes over 3.5 billion ...
-
23rd Feb 2022Why Subject Lines are Important for Email Marketing
Your email marketing subject line can make or break your campaign. The subject line is the first imp...
-
23rd Feb 202210 Common SEO Mistakes Your Business Should Avoid
Search Engine Optimization (SEO) has become a crucial part of any digital marketing strategy. With t...
-
17th Jan 2022SEO Checklist for Better Business in 2022
Every year we start with checklists and trends. You can search for many local SEO strategies and che...
-
4th Oct 2021How to Measure Influencer Marketing
Influencer marketing is defined as “a form of social media marketing involving endorsements and pr...
-
30th Aug 2021What is PAIA and How Does It Affect Your Business?
The Promotion of Access to Information Act 2 of 2000 (commonly known as PAIA Act) is South Africa...
-
28th Jul 2021How to Use Digital-Out-Of-Home Effectively
In our previous article, What is Digital-Out-Of-Home (DOOH)? we cover what DOOH is and the benefit...
-
18th Jun 2021What is WiFi Advertising?
Is your organization seeking alternative ways of creating brand awareness and getting your message a...
-
31st May 20215 Reasons to shift from traditional to digital marketing
We thought we were amidst a technology revolution before the pandemic hit. The world was already shi...
-
3rd May 2021Why you need a digital marketing agency in 2021
Companies worldwide have either cut their marketing budgets or shifted their traditional advertising...
-
30th Apr 2021Social Media Platforms to Boost your eCommerce Sales
eCommerce via shoppable posts is a trend on the rise for 2021 as we see mobile devices playing the p...
-
16th Apr 2021
What is Digital Out Of Home (DOOH) Advertising?
We all know the traditional Out-Of-Home as a form of outdoor advertising such as billboards and the ...
-
13th Apr 2021What is Programmatic Advertising?
Programmatic advertising “is a system that automates the processes and transactions involved with...
-
30th Mar 2021Paid Media Advertising Options
Digital marketing is transforming at a rapid pace. There are so many paid media advertising options ...
-
26th Mar 2021What’s the difference between Display and Programmatic Advertising?
As a consumer, you may not immediately recognise whether the advert you are being served is t...
-
24th Mar 2021The difference between CRO and CTR
When mapping out your website, landing pages and digital paid campaigns we tend to use a lot ...
-
18th Mar 2021POPIA counterparts in the Global Economy
The questions around data protection, data privacy and POPIA compliance are flying in. Partic...
-
23rd Feb 20215 Video Marketing Tips
Your browser does not support the audio element. According to YouTube, we have seen up to a 600% in...
-
16th Feb 2021Is it Time to Update your Website?
According to statistics, “As of January 2, 2021, there were 4,783,503,852 (4.7+ billion) internet ...
-
11th Feb 2021Get Ready for the Digital Revolution post-COVID
The global pandemic has had a significant impact on organisations throughout South Africa. 2021 Mark...
-
10th Feb 2021Facebook and WhatsApp Update for your business
There has been a stir in the media around the terms and conditions update between Facebook and Whats...
-
14th Jan 2021How to Make your Potential Customers Come to YOU!
A common challenge within most companies is time. You are busy servicing customers, bringing ...
-
12th Jan 20213 Types of SEO Reports your Business Needs
With many businesses using online solutions and adopting technologies rapidly through the pan...
-
11th Jan 20213 Considerations when Selecting a Social Media Channel for your SME
In a digitized world, social media is one of the more powerful tools you can use to create br...
-
7th Jan 2021What is an SEO audit and why your business needs one
Search Engine Optimization (SEO) is a method used to get your business website found and rank...
-
7th Jan 2021
Why your Small Business needs a Social Media presence
If you are an established small business, you would have already tapped into the potential be...
-
4th Dec 2020What You Need to Know About POPIA
We have been hearing and speaking about the Protection of Personal Information Act, 4 of 2013 (POPIA...
-
26th Aug 2020Online Reviews Support Small Businesses
If you’re anything like us, you have a passion for small businesses and promoting customer online ...
-
Adclick Africa sponsors FEDHASA Golf Day
Adclick Africa, South Africa’s leading performance marketing agency for the hospitality indust...
-
15th Feb 2018Direct Booking Solution for Hotels
Adclick Africa, South Africa’s leading performance-driven digital agency, is pleased to announ...
-
3rd Oct 2017Hotel Marketing redefined with Direct Bookings
Adclick Africa, a specialist hotel marketing digital agency in South Africa, hosted a groundbreaking...
-
3rd Oct 2017Direct Booking Indaba 2017
Direct Booking Africa, powered by Guerilla Marketing (now part of Adclick Africa), is pleased to an...
-
Tourism Marketing Indaba 2017 – Tactics for engaging the modern traveller
Adclick Africa (previously Guerilla Marketing) is a digital marketing agency for the travel and tour...
-
15th May 2017Direct Bookings: How to use social media to influence direct bookings
Adclick Africa and Direct Booking Africa are dedicated to providing performance marketing solutions ...
-
11th May 2017Guerilla Marketing showcases performance-based marketing solutions at WTM Africa
The World Travel Market Africa 2017, hosted by Guerilla Marketing and held at the Cape Town Internat...
-
14th Mar 2017Adclick Africa launches its full-service digital agency
Adclick Africa (previously Guerrilla Marketing) is pleased to announce the launch of its full-servic...
-
3rd Mar 2017Online review management: The secret sauce of successful hotel marketing
Online review management of guests is an integral part of any successful hotel marketing strategy. T...
-
18th Jan 2017The rise and rise of Adclick Africa
The Rise of Adclick Africa, one of the leading data-driven digital media and marketing companies in ...
-
8th Dec 2016Adclick Africa Predicts Digital Marketing Trends in 2017
Adclick Africa presents its insights into Digital Marketing Trends in 2017, highlighting six key eme...
-
5th Oct 2016Online Marketing for Small Businesses in South Africa
Online marketing for small businesses is fast becoming an essential service. People are now shopping...