Adclick Africa Blog Archive

Adclick Mobile DSP: Unpacking Africa’s First Mobile DSP

Adclick Mobile DSP is Africa’s first homegrown mobile DSP platform that offers self-serve or managed programmatic advertising services.

Our performance-driven platform is used by advertisers, agencies and trading desks to reach relevant and premium audiences in Africa and beyond through different types of campaigns. The Adclick Mobile DSP can be used by advertisers across all verticals including financial services, telcos, FMCGs, automotive, lifestyle, entertainment and sports.

Programmatic advertising is the buying of digital advertising using online networks and software. Programmatic buying makes use of algorithms to purchase display space online.

Businesses always need to consider how to plan and optimise advertising, and programmatic advertising offers an easier way to facilitate ad buying. With programmatic advertising software, programmatic buyers will be able to provide a better service and improved planning to target advertising effectively.

Adclick Mobile DSP | Adclick Africa

The most popular ad formats which have attracted a lot of interest from advertisers are high-impact rich media ad units that enhance campaign effectiveness.

The Adclick Mobile DSP features include:

  • Advanced targeting
  • Real-time report
  • Premium African inventory
  • Advanced audience segmentation
  • On-the-fly optimisation
  • Easy integration

The benefits of running programmatic advertising via the Mobile DSP include competitive pricing model, lower traffic costs that accrue from real-time bidding and a skilled as well as an experienced support team that manage client accounts.

356 Oak Holdings and the Adclick Africa team are driven by a strong understanding of the peculiarities of the African customer and the ecosystem of each country. Its operations are predicated on knowledge and passion for success on behalf of its clients.